Client Acquisiton, Redefined.
The complete client acquisition system for ambitious service based, trades and home improvement businesses - built to attract high-value jobs, automate your lead flow, and drive real business growth.
The Smarter Way To Acquire Clients
If you’re tired of guesswork, wasted ad spend and leads that never call back - you’re not alone. At Roughidea, we don’t just generate leads - we create predictable pipelines. Our approach blends high-performance creative with razor-sharp ad strategy, tailored specifically for Aussie trades and home improvement businesses who want better jobs, not just more noise.
Companies Used Roughidea
Consultations Booked
Tracked Cash Collected
We're Serious About Results
Plenty of agencies talk about impressions. We care about impact. At Roughidea, every strategy is built to deliver measurable outcomes - more calls, more bookings, and more growth. We're here to help you win, not just advertise. You’ll always know where your money is going and what it's bringing back.
$45,000+ in New work, in 45 days
Kitchen Renovation Company
Local Painter Secured $42,000 worth of work in 60 days.
Perth Painter.
Builder Ads $2.2m in new Projects within 60 days.
Building Services. Residential & Commercial.
Local Roofer Booked out 3 months in advance
Residential Roofer. Left us after 3 months because he couldn't take on any more work.
Your Digital Partner That Actually Gives a Sh*t
We're not your typical digital agency. Roughidea was built to challenge the cookie-cutter marketing most tradies and home improvement businesses get lumped with. Based in Perth and proudly Aussie-owned, we combine performance marketing with real creative firepower to help good businesses grow faster - and smarter.
Get Better Clients, Not Just More Leads
There’s a big difference between any lead and the right lead. We focus on connecting you with high-quality clients who are ready to buy - not time-wasters. Whether you want bigger contracts, better-fit jobs or more control over your pipeline, we’ve got the strategy to help you scale smarter.
Our Full Service Approach
We don’t do one-size-fits-all. From first click to final conversion, Roughidea handles every step of your digital growth - with strategies tailored to your industry, your region, and your goals. It’s full-funnel marketing, done right.
Standing out online starts with content that cuts through. Our in-house creative team produces thumb-stopping videos and visuals that don’t just look good - they drive action. We focus on what makes you different, then showcase that with compelling, value-packed content designed to build trust and convert.
We don’t chase clicks. We chase conversions. Using custom-built funnels, high-converting landing pages, and our own audience tracking framework, we make sure your budget goes towards leads that actually want what you offer. And the best part? It only gets better over time.
We turn interest into income. Our follow-up automations ensure every lead gets nurtured with the right message at the right time - no more letting good opportunities slip through the cracks. From instant SMS replies to smart CRM integrations, we build systems that close deals while you’re on the tools.
Your website should be more than just an online brochure - it should convert. We build sleek, mobile-optimised sites that load fast, look sharp, and guide visitors to take action. Whether you need a full site or just a killer landing page, we make sure your online presence works as hard as you do.
Create.
Captivate.
Nurture.
Convert.
We're Committed to Delivering a Service That Makes a Difference
Frequently Asked Questions
Got questions? We've got straight answers for trade and home improvement businesses.
Most of our clients start seeing a boost in enquiries within the first week, and revenue growth in the first 2-3 months. For more consistent, high-quality job flow, we usually hit full optimisation by the 60–90 day mark.
Yes. We tailor every campaign to your business type, local market, and ideal job type. Whether you're a sparky, plumber, builder, or landscaper - we’ve got a proven strategy that fits.
We don’t do one-size-fits-all. We’re local, performance-driven, and focus on quality over volume. Plus, we don’t lock you into long-term contracts - we earn your trust with results.
We’re not just another agency running cookie-cutter ad campaigns. Roughidea delivers a complete client acquisition system designed specifically for Aussie trades and home improvement businesses. From creative production to ad strategy, lead generation, qualification, and automation - we handle the full pipeline. But we don’t just send you leads - we send qualified, ready-to-buy clients who already know what you offer and why they should choose you.
Minimal. Outside of content creation (which we guide you through step-by-step), we run everything. From ads to automations to landing pages and follow-ups, Roughidea is a done-for-you service. You’ll stay informed with regular updates, but we do the heavy lifting so you can focus on running the business and getting jobs done.
If you’re a service based, trade or home improvement business looking for more control, better leads, and predictable growth - we’re built for you. We work best with businesses ready to invest in smarter marketing and who want a partner that handles it all. If you're sick of DIY marketing, or agencies that overpromise and underdeliver, we might be the right fit.
Ready to Grow Your Business?
Speak with our team to see if we'd be the right acquisition partner for you.
