Your business does great work.
Let’s show it.
We bring the ideas, direction and production to turn your projects, people and expertise into content that builds credibility and helps you win new work.
Your best work is stuck on‑site.
Good businesses often have very little online evidence of what makes them good. It stays on the job, in private conversations or on someone’s phone - so the people deciding whether to hire you can’t see what you’re capable of.
Roughidea closes that gap with the creative leadership and production to show it - consistently.
You know you should be producing content, but…
- Nobody owns the process.
- You don't know what to film or talk about.
- Nobody's comfortable directing, or being on camera.
- Client work comes first, so content keeps getting pushed.
- Hiring someone to film still leaves you coming up with the ideas.
Make it easy for customers to see, understand and trust what you do.
We turn real work and expertise into professional content on a consistent schedule - and take the planning and production off your plate.
Visibility
More of your work, people and expertise out in public.
Credibility
Clear evidence of your capabilities and experience.
Consistency
An ongoing process for producing and sharing content.
Creative ownership
A team that brings the ideas and gets them made.
Sales material
Content for social, your website, proposals and sales conversations.
We come up with the ideas, direct and produce the content, and help get it out there.
Ongoing content partnership
A monthly service covering ideation, planning, creative direction and production.
- Regular planning and filming sessions
- Short-form social videos
- Interviews, team and behind-the-scenes
- Eiting, captions, scheduling and publishing
- Project showcases and customer stories
Brand video projects
Standalone productions for a defined business need, scoped on their own.
- Company introduction or brand film
- Project case studies
- Customer testimonials
- Recruitmnet videos
- Campaign or service launch
Paid Advertising
Campaign planning and management to put your best content in front of the right audiences.
- Facebook & Instagram ads
- Google Ads
- TikTok Ads
- Content planned with ads in mind
You don’t need scripts or concepts. That’s our job.
We bring the plan, lead the production and manage delivery - then learn from what works to shape the next round.
Understand the business
What you do, who you want to reach, the work you want more of - and the main objective we’re working towards.
Find the stories
The projects, people, customer questions and examples that prove what you’re capable of.
Plan the content
What to create, why it matters and where it’ll be used. You check the facts and approve the direction.
Direct and produce
We organise the shoot, guide your people on camera and capture the material.
Edit and deliver
Footage becomes finished assets, formatted for each channel, with feedback managed along the way.
Publish and improve
We schedule and publish approved content, review what’s working and feed it into the next cycle.
You bring the access. We bring the rest.
We own the creative process. You provide the business knowledge and make participation easy.
- One clear point of contact
- A heads-up on upcoming projects
- Access to people, sites and work
- Filming and publishing permissions
- Accurate facts about the work
- Timely, consolidated feedback
Real work, shown properly.
[Client] · Project showcase
[Project name]
[Client] · Project showcase
[Project name]
[Client] · Project showcase
[Project name]
Built for established businesses whose online presence undersells them.
Starting with trades, construction and other businesses with tangible projects, skilled people and real expertise to show.
We’re a strong fit if you…
- Deliver good work and have real evidence of it
- want to win more, or better work
- Lack the time or in-house capacity to produce content
- Want a creative partner to bring ideas and lead
- Can give us access to your people, project and sites
We’re probably not right if you…
- Want guaranteed sales from organic posts overnight
- Can't provide access to people or projects
- Expect unlimited filming, edits or revisions
- Need a full outsourced marketing department
We measure success against your objective, enquiries, sales conversations, website visits, not just views and followers.
Ideas worth filming.
See your business differently.
Tell us about the work you do. We’ll come back with the stories worth telling and how we’d bring them to life.