We help businesses doing great work show it.
We come up with the ideas, direct and produce the content, and help get it out into the world.
Good businesses deserve to look as good as they are.
Roughidea was founded in Perth by Oli Cheveralls, after more than a decade working across SEO, paid social, web and content marketing.
Again and again, we saw the same gap: businesses delivering outstanding work, with almost no evidence of it online. Their best projects stayed on-site. Their expertise stayed in conversations. Prospective customers simply couldn’t see what made them good.
So we built Roughidea to close that gap. We take ownership of the ideas, direction and production, so the businesses we work with can stay focused on the work itself.
See it differently.
How we work.
The principles behind every plan, shoot and edit.
We own the creative
You shouldn’t need to know what to film. That’s our job.
Real work only
No stock, no fluff. Everything we make is grounded in what you actually do.
Honest about outcomes
We measure against your objective, not views, and we don’t overpromise.
Easy to work with
Clear plans, a dependable workflow and prompt communication.
The people behind the camera.
A small, senior team, so you deal with the people doing the work.
Trades, construction and businesses with real work to show.
Established businesses, typically $1m+ in revenue, whose online presence doesn’t yet reflect how good they are.
Let’s show what you’re capable of.
Tell us about the work you do. We’ll take it from there.