Optional add-on

Put your best work in front of the right people.

Great content deserves an audience. We plan and manage campaigns that put your strongest videos in front of the people most likely to hire you.

Content-led advertising

Ads that work because the content does.

Most ads underperform because the creative is an afterthought. Ours is planned for advertising from the shoot day.

01

Creative built to perform

We shoot with ads in mind: hooks, formats and cut-downs designed for each platform.

02

The right audience

Targeting the decision-makers and locations that matter to your business.

03

Clear reporting

Plain-English reports focused on enquiries and cost, not vanity metrics.

Platforms

Where we advertise.

We recommend platforms based on where your customers are, not where it’s easiest to spend.

Meta

Facebook & Instagram ads

Video-led campaigns that build awareness and generate enquiries from local audiences.

Learn more →
Search & YouTube

Google Ads

Show up when people search for what you do, and back it up with video on YouTube.

Learn more →
Short-form

TikTok ads

Reach new audiences, and future recruits, with native short-form video.

Learn more →
What’s included

Campaign management, end to end.

Advertising management has its own scope and monthly fee. Media spend is paid directly to the platform, so you always see exactly where it goes.

  • Campaign strategy and budget recommendations
  • Audience research and targeting
  • Ad creative edited from your content
  • Campaign setup, tracking and conversion events
  • Ongoing testing and optimisation
  • Monthly reporting and review call

Management from [$X,XXX] / month + media spend.

Paid advertising is available alongside a Roughidea content engagement.

Questions

Paid advertising FAQs.

How much should we spend on ads?

It depends on your goals, market and platform. We’ll recommend a starting budget and adjust it based on results.

Can you guarantee leads?

No one honestly can. We set clear targets, track what matters and optimise toward them, and we report openly on what is and isn’t working.

Can we run ads without a content package?

Advertising works best with content made for it, so we offer it alongside a content engagement. [CONFIRM if standalone ad management is offered.]

Ready to get your work seen?

Tell us your goals and we’ll recommend the right platforms and budget.