Oli has spent more than ten years working across SEO, paid social, Webflow development, web strategy and content marketing. In that time one pattern kept showing up: the businesses doing the best work often had the least to show for it online.
He started Roughidea to close that gap. The studio works with established businesses, starting with trades and construction, to plan, film and publish content that proves what they do, then puts it in front of the right people.
On the Roughidea blog, Oli writes practical guides for busy business owners: what to film, how to get your team comfortable on camera, and how to get more out of the content you already have.
