Video production in Perth for businesses doing real work.
Roughidea is a Perth video production company for local service-based businesses, from trades and construction to any business with real work to show. We come up with the ideas, direct the shoot and deliver social videos, corporate films and ongoing content, edited and ready to use.
Perth video production, three ways.
Start with a one-off shoot, or make video a regular part of how you win work.
Social media videos
A batch of short videos from one planned shoot, ready for Instagram, Facebook, LinkedIn and TikTok.
Corporate videos
Brand films, case studies, testimonials and recruitment videos, produced as standalone projects.
Ongoing videos
A monthly content partnership: planning, filming, editing and publishing on a steady rhythm.
Built for businesses with real work to show.
Your best marketing is already happening on site, in the workshop or out in the field. It just isn't being filmed.
Construction and building
Projects from slab to handover, the crew behind them and the standards you work to.
Trades and home services
Before and afters, quick tips and the people who turn up on the day.
Civil, mining and resources
Capability, safety, induction and recruitment videos for sites across WA.
Property and development
Finished spaces, progress updates and the story behind each development.
Manufacturing and industrial
How things are made, and why your process does it better.
Agriculture
Farms, growers and agribusinesses showing the work behind the produce.
From first call to finished video.
Every shoot follows the same four steps, so it's easy on your team and the videos are useful well beyond social.
Find the stories
Projects, people and customer questions that prove your capability.
Plan with purpose
Every video has a reason to exist and a place it’ll be used.
Direct the shoot
We guide your team on camera. No scripts or concepts needed from you.
Deliver everywhere
Formatted for social, your website, proposals and sales conversations.
Across Perth, on your sites.
We film on location across the Perth metro area, from Joondalup to Mandurah and out to the Hills. Building sites, workshops, offices, factories and finished homes. No studio hire, and minimal disruption to your team.
Regional WA shoots are planned and quoted separately, and we can often line them up with your project schedule.
Video production FAQs.
It depends on the format, how many videos you need and how much filming is involved. Every project is scoped and quoted in writing before we start, so you know the cost up front.
Anywhere across the Perth metro area: on your sites, in your workshop, office or factory, or at finished projects. Regional WA shoots are planned and quoted separately.
No. Coming up with the ideas is our job. We find the stories in your projects and team, plan every shot and guide your people on the day.
Yes. We follow your site rules, wear the right PPE, complete inductions and work around your crew so the job keeps moving.
Most projects go from first call to finished videos in a few weeks. You'll get a clear timeline in the plan before we film.
No. We work with local service-based businesses of all kinds. If you have real work, people and projects worth showing, we can film it.
You can use them across social, your website, proposals, sales and ads. Usage rights are set out in your agreement.
Guides on video production
How to Film Professional Videos With a Smartphone
Settings, lighting, sound and framing for pro-looking results from your phone.
Read the guide →Video Content Ideas for Businesses
Six video ideas you can film this month, on a realistic budget.
Read the guide →Types of Corporate Videos
What each type does, and how to pick the right one for your goal.
Read the guide →Got work worth filming?
Book a discovery call and we'll show you the stories worth telling, and how we'd film them.